My Transition Story
September, 2004
My own career path is similar to many of my
clients.  I followed a certain educational and career
path, found relative success, but was not happy.  I
knew I had to make a change, but I did not know
what that change was, let alone how to do it. And
my transition took longer than I ever thought it
would.

I earned a BA in Computer Science from Dartmouth
(it’s a very liberal arts computer science degree), and
an MBA from Wharton.  I always wanted to “have
an impact on the world”, but I did not know what
that meant.  Although I had no idea what I wanted to
do when I went to business school, it was the late
1980’s and hi-tech was very hot.  With my computer
science degree and my MBA, it seemed very logical
for me to seek a job in the technology world. After
all, what was having a bigger impact on the world at
that time than technology?  I found a job at Apple
(“The Power to Be Your Best” and “Changing the
World One Person At A Time”!), and after that held
positions a Senior Product Manager at Sun
Microsystems and a Senior Marketing Manager at
Autodesk.  I always worked on interesting, new,
strategic technology.  I made decent money.  Other
people thought some of my jobs sounded ‘cool’.  
But, I was increasingly unhappy in each job.  I was
not having the impact I wanted to have.  The
problem was: I did not know what impact that was.
                                                  
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"Different choices are right for us at
different times.  The decision to pursue
a career in high tech marketing was the
right decision at that time.  The
experiences I gained in that part of my
career were invaluable to me in my
work today."
Ricki Frankel
Executive and Career Coach
Create the change you want